The British Basketball League today proudly announced a new broadcast partnership with Bally Sports, a deal that will bring the excitement of British basketball to more regional audiences across the U.S.
Home to America’s most comprehensive regional sports media rights portfolio, with 18 owned and operated regional sports networks (RSNs), Bally Sports will offer two weekly British Basketball League games, scheduled for Thursday and Friday evenings starting with our Eagles away game tonight at London Lions.
Games will air across the Bally Sports RSNs and also be made available to stream live and on demand through the Bally Sports app.
Complementing game coverage later this spring, Bally Sports will begin offering two weekly original programs to stateside audiences. UNBEATABLE and delivers a comprehensive look at the League action, offering weekly highlights, original features, exclusive player and League personality interviews, top plays, and entertaining bloopers. In addition, Inside the Paint, provides an in-depth analysis surrounding the week’s action, incorporating reactions from both players and coaches.
Bally Sports joins a growing list of broadcasters backing British basketball with games now shown on Sky Sports, NOW and Sky Sports’ YouTube channel in the UK and NBC RSNs, NESN and YES Network in the U.S. Action can also be watched via the League’s own YouTube channel.
British Basketball League Chief Executive Officer, Aaron Radin, said: “Our mission is to delight fans worldwide with our sports entertainment offering.
“This partnership with Bally Sports signifies yet another big step in the growth and global appeal of our League.
“We’re excited to showcase the competitiveness of British basketball to Bally Sports audiences and create connections with sports fans in the U.S. through the incredible reach of their regional networks.”
The first Friday night game on Bally Sports is set for tomorrow night when our Eagles face the Manchester Giants at the Vertu Motors Arena. The build-up starts at 2:30pm EST / 7:30pm GMT.
