British Basketball League action will be beamed right across the United States from the East coast to the West in a ground-breaking coverage deal with NBC Sports Regional Networks.
Through the partnership, basketball fans in the San Francisco Bay Area, Chicago and Philadelphia will now have the opportunity to enjoy our top-tier British basketball action.
The announcement comes just a week after the league announced coverage across New England and today’s agreement marks yet another significant milestone in its the global broadcast expansion strategy.
Four of NBC’s regional sports networks will show two weekly games, taking place every Thursday and Friday, as well as the brand-new Unbeatable magazine show.
NBC Sports Bay Area, NBC Sports California, NBC Sports Chicago and NBC Sports Philadelphia will also let stateside fans tune-in to the league’s Men’s and Women’s Trophy and Play-Offs Finals, plus the All-Star Game in March.
This collaboration with NBC Sports Regional Networks opens new horizons for British basketball, bringing the excitement of the League to new fans in the United States.
“This deal between NBC Sports Regional Networks and the British Basketball League signifies a major step forward for our League,” said Aaron Radin, the League’s Chief Executive Officer.
“Bringing the excitement of British basketball to fans across these regions gives us an opportunity to welcome new fans into our League and showcase our world-class talent – a number of whom hail from American colleges – to new audiences.
“As the CEO of the League and a former NBC Universal employee, I am incredibly proud of this partnership because I know the opportunities this gives our organisation, and British basketball, to reach new fans.”
The partnership underscores the League’s commitment to reaching a broader audience and solidifying its position as a globally competitive sports entertainment product.
The first game shown on the four NBC Sports channels will be tonight’s tip-off between Leicester Riders and Surrey Scorchers. Our Eagles make their NBC debut when they face London Lions tomorrow night, Friday 27 October, at 7:45pm (UK time).