Newcastle Eagles is pleased to announce Shrewd HR have become the club’s Official HR Partner.
This new partnership that builds on an existing relationship with the Durham-based human resources (HR) consultancy previously supporting the club ad-hoc and through game sponsorship and hospitality ticketing.
Shrewd HR becoming an official partner marks a step forward for the club’s front-office operations during a milestone year, celebrating its 30th anniversary.
The announcement further strengthens Shrewd HR’s growing presence in North-East sport, providing outsourced HR support to the Eagles’ fellow sporting organisations across the region, including Durham Cricket, Durham Women Football Club and True Padel Shrewd HR is also based at the Riverside Cricket Ground in Chester-le-Street.
Paul Blake, Managing Director of Newcastle Eagles, said: “The club are very proud to be working closely with Martin and the team at Shrewd HR.
“The company are invested in supporting North-East sport, which of course is what we are all about too. We welcome Shrewd as our HR partner and look forward to a great season together.”
Martin Potts, Managing Director of Shrewd HR, said: “Sport is a huge part of what makes the North East special, and we’re proud to work with a growing number of sporting organisations across the region.
“We’ve enjoyed supporting the Eagles over the years, so becoming their Official HR Partner feels like a natural next step. Every club runs on people: the players, the staff, the volunteers and the fans who make it what it is.
“That’s exactly what we care about at Shrewd HR, and we’re proud to be part of the Eagles family.”
Shrewd HR is the North East’s complete HR partner, bringing together ad-hoc and retained HR support, specialist recruitment and hands-on training through one connected team of HR experts. Working as an extension of its clients’ teams, Shrewd HR can act as a fully outsourced HR function or provide additional expertise and capacity alongside established in-house HR teams.
The Newcastle Eagles partnership further demonstrates the business’s growing role as a trusted HR partner to organisations across the region’s sporting community.
