Newcastle Eagles is proud to announce an exciting new partnership with data analytics and software testing consultancy Seriös Group who have become the club’s new Official Analytics Partner.

Seriös Group is working with the basketball club and the Eagles Community Foundation on a number of innovative projects utilising world-class technology to deliver critical business insights as well as utilisation and energy metrics for the Vertu Motors Arena.

“The support we are getting from Seriös Group goes far beyond their striking sponsorship of our hoops at BBL games”, said Paul Blake, Managing Director of Newcastle Eagles.


“Thanks to the learnings we will get from their analysis, we will be able to make more informed business decisions and significant cost savings going forward, which will be a huge benefit to both the club and the foundation.”

Headquartered in Newcastle, the boutique consultancy works with cutting-edge technology partners around the world and has a growing client-base both UK-wide and internationally.


The Seriös Group name will be up in lights tonight as sponsor of the game against Plymouth City Patriots to launch this ground-breaking sports and venue business data partnership.

“We are both delighted and proud to be involved with sponsorship of the Newcastle Eagles for the 2022-23 season,” said Lee Rorison, CEO of Seriös Group.

“The community and family feel around the place, backed up by the work done in the local community through the foundation align perfectly with our company values.

“We are also really excited to be working with the Eagles as their official analytics partner with the overall aim of better serving their customers and supporters, and reducing rising energy costs.


“Hopefully this is the start of a long partnership for Seriös Group with the Newcastle Eagles, and we can’t wait to see the season progress with success on and off the court.”