Super League Basketball has partnered with Biffa, the UK’s leading sustainable waste management company, to promote greener and cleaner communities by reducing waste and protecting the environment. This three-year collaboration marks an exciting step forward for sustainability in British basketball both at the elite and grassroots level.
As the League’s Official Sustainability Partner, alongside investing in the sport, Biffa will assist clubs and venues across the Men’s and Women’s Leagues in crafting and implementing their sustainability strategies. This effort will involve joint initiatives focused on reducing waste and encouraging effective reuse and recycling within local communities.
Through this partnership, Biffa aims to elevate British basketball by fostering sustainability from grassroots programmes to professional leagues, while simultaneously inspiring young talent and cultivating a greater love for the game. The collaboration also seeks to set a precedent for the waste management industry by demonstrating how sport can drive sustainable change.
Together, the League, its clubs and Biffa will lead community programmes designed to inspire the British basketball community, businesses and the next generation to embrace sustainability and reduce waste. Throughout the partnership, Biffa’s experts will offer ongoing guidance and support to ensure impactful results.
With basketball played by 1.18 million children and young people each week, its standing as the second-most popular sport in the UK provides a unique opportunity to engage a large and diverse audience. By leveraging its national reach, the League will work with Biffa to educate communities about the importance of tackling climate change and building a more sustainable future.
Super League Basketball Interim Chair Vaughn Millette said: “We’re thrilled to unveil this landmark partnership between Super League Basketball and Biffa as we pursue a shared goal of creating a more sustainable future.
“This collaboration represents more than a simple partnership; it reflects our unified dedication to making a tangible difference for the environment. I’m eager to see our franchises and stakeholders join forces with the League and Biffa to bring our vision to life.
“By combining our strengths, we will inspire real progress, empower communities, and build a lasting legacy of environmental care and social responsibility.”
Pam Conway, Group Marketing Director at Biffa, commented: “We’re delighted to announce this game-changing partnership with Super League Basketball and continuing our commitment to British basketball.
We want to change the way communities think about waste and this partnership provides a fantastic platform to engage with the UK’s second most popular sport for young people. By educating and inspiring the next generation through a sport they love, we can help them play their part in protecting the environment and building a sustainable future for all.
We’re also proud to be partnering with both the Men’s and Women’s leagues, working with all League clubs to help them be cleaner, greener and leaner when it comes to waste. We can’t wait to get started at the Trophy Finals in Birmingham next weekend and look forward to working with Super League Basketball, clubs and the basketball community over the next three years.”
